Rachel Overall Consulting | Transforming Creative Small Businesses

I’m Rachel – a consultant, coach and strategist, transforming creative small businesses into beautiful brands that sell.

As a leading brand, marketing and communications expert, I use a blend of coaching and consulting to provide creative businesses with the confidence, clarity and control to run a thriving brand.

With over a decade of experience creating award-winning marketing plans and strategies for some of the world's biggest brands, as well as having launched two successful luxury brands myself, I now work with start-ups and small businesses to create memorable and meaningful brand experiences that deliver results.

BRAND & MARKETING CONSULTANT

transforming businesses into brands

The secret to long term success? Switching from thinking like a business to thinking like a brand.

By building a brand, you create something far more powerful – something which appeals directly to the hearts and minds of your audience, increasing your chances of not only selling to them in the first place but converting them into a loyal and happy customer who comes back time and time again. Not only that, but it’s a sure fire way to stand out against your competitors.

But a brand is so much more than just a logo. A brand is not just about looks – it’s about how it makes people feel. Which is why I work with my clients to not only map out a stand-out visual brand identity that appeals directly to their target audience but that is also underpinned by a firm set of core values. It’s these brand values which dictate the daily decisions we make in our business and the way in which we operate, and, ultimately what allows our customers to connect with us on a deeper, emotional level.

A brand alone though is no good unless people can see it. Which is why, using my 10+ years of experience working on creating digital marketing plans for some of the world’s biggest brands, I also help my clients to map out a clear marketing strategy. Whether it’s a launch strategy to grow awareness for a new business or new product, or a growth plan working to build loyalty and retention for a more established brand, I help my clients put in place the steps to create a consistent and cohesive brand experience both online and offline, complete with data-driven insights to measure success.

Those early stages of business can be tough. Having set up two of my own luxury brands, I know first-hand how difficult those early months and years can be. But, I also know how much impact applying a brand-first mentality can have on transforming your business and readying it for success.

Having started my career working on growing some of the biggest brands in the industry, I now love working with small, creative start-ups. Like-minded, ambitious entrepreneurs with fire in their belly. Creatives who are deeply passionate about what they do. And those who, like myself, knew that they were destined for so much more than what the corporate world could provide.

Through a mix of both coaching and consultancy I offer my clients tailored brand and marketing advice, building easy-to-implement plans and strategies to enable them to take the action required to propel their business, and their brand, forward. My aim is to empower other entrepreneurs with the necessary knowledge to feel confident, clear and in control of their brand. All of this is underpinned by an approachable, down-to-earth attitude, refreshingly honest approach and unwavering support and to both you and your business.

"I couldn’t have asked for a better business coach. Rachel was so friendly and relaxed with me that I felt comfortable with her from the first time we met. I had reached a point in my business where I was struggling to scale up and find new customers. She was able to give me fantastic guidance and advice that’s already had a huge impact on my results. Rachel’s background and expertise has also meant she was able to provide a specific, tailored approach to marketing that I would have otherwise not considered in the initial stages of growing my business. I honestly couldn’t recommend Rachel more. Within only a couple of weeks of meeting, I have already noticed such a difference in my confidence and approach to my work on a daily basis."

"I had a coaching call with Rachel as I needed help to streamline and approach a new business idea. I already run two businesses, but my new venture is in a new industry and talking it through with Rachel was invaluable. She really helped me to consolidate ‘the plan’ and gave me some great advice on who I should be targeting and how I can do this with brand alignment. The session was so helpful and really kicked me into action, I’ve made so much more progress in the weeks since our call!"

"Rachel, I have read cover to cover and have to say this report is fantastic. This is exactly what I have always known we have needed but never had the resources to generate/understand/specify in the way that you have. We work with a few 'dinosaurs' that believe that one size fits all, but you have shown precisely why that is not the case; instead you have presented a smart, targeted digital marketing approach that will lay the foundations for all of our future activity."

"Rachel helped us to refine our vision for our venue, helped us work out who our target audience is and advised us on all the practical things modern couples expect from a fantastic wedding venue. With Rachel’s support and guidance, we were able to put together an amazing package for our couples, and make sure it was at a price that is accessible for them, and most importantly, is financially viable for us as a business. Without Rachel’s help we would still be floundering around, feeling nervous and unsure about what to do next. Instead we feel confident and assured that our offering is a good one, and we know we can always call on Rachel for more advice if we need it.”

Launching a new business? Considering a change in direction and needing a rebrand? Or perhaps you're an established business looking to scale up and grow your loyal customer base? Whatever stage of the journey you're at, I provide my clients with the control, clarity and confidence to grow their brand for success, through a mix of tailored coaching and consultancy.

WHAT YOU CAN EXPECT FROM WORKING WITH ME:

Clear brand and marketing strategies broken down into easy-to-action steps
Creating unique brand identities that will help you attract your ideal target audience
Confidence to create your own distinctive brand
Brand styling to help you create your visual brand assets
Help with goal-setting and measurement, and the support and accountability to keep you on track

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