I’m Rachel – a consultant, coach and strategist, transforming creative small businesses into beautiful brands that sell.
As a leading brand, marketing and communications expert, I use a blend of coaching and consulting to provide creative businesses with the confidence, clarity and control to run a thriving brand.
With over a decade of experience creating award-winning marketing plans and strategies for some of the world's biggest brands, as well as having launched two successful luxury brands myself, I now work with start-ups and small businesses to create memorable and meaningful brand experiences that deliver results.
BRAND & MARKETING CONSULTANT
transforming businesses into brands
The secret to long term success? Switching from thinking like a business to thinking like a brand.
By building a brand, you create something far more powerful – something which appeals directly to the hearts and minds of your audience, increasing your chances of not only selling to them in the first place but converting them into a loyal and happy customer who comes back time and time again. Not only that, but it’s a sure fire way to stand out against your competitors.
But a brand is so much more than just a logo. A brand is not just about looks – it’s about how it makes people feel. Which is why I work with my clients to not only map out a stand-out visual brand identity that appeals directly to their target audience but that is also underpinned by a firm set of core values. It’s these brand values which dictate the daily decisions we make in our business and the way in which we operate, and, ultimately what allows our customers to connect with us on a deeper, emotional level.
A brand alone though is no good unless people can see it. Which is why, using my 10+ years of experience working on creating digital marketing plans for some of the world’s biggest brands, I also help my clients to map out a clear marketing strategy. Whether it’s a launch strategy to grow awareness for a new business or new product, or a growth plan working to build loyalty and retention for a more established brand, I help my clients put in place the steps to create a consistent and cohesive brand experience both online and offline, complete with data-driven insights to measure success.
Those early stages of business can be tough. Having set up two of my own luxury brands, I know first-hand how difficult those early months and years can be. But, I also know how much impact applying a brand-first mentality can have on transforming your business and readying it for success.
Having started my career working on growing some of the biggest brands in the industry, I now love working with small, creative start-ups. Like-minded, ambitious entrepreneurs with fire in their belly. Creatives who are deeply passionate about what they do. And those who, like myself, knew that they were destined for so much more than what the corporate world could provide.
Through a mix of both coaching and consultancy I offer my clients tailored brand and marketing advice, building easy-to-implement plans and strategies to enable them to take the action required to propel their business, and their brand, forward. My aim is to empower other entrepreneurs with the necessary knowledge to feel confident, clear and in control of their brand. All of this is underpinned by an approachable, down-to-earth attitude, refreshingly honest approach and unwavering support and to both you and your business.
Launching a new business? Considering a change in direction and needing a rebrand? Or perhaps you're an established business looking to scale up and grow your loyal customer base? Whatever stage of the journey you're at, I provide my clients with the control, clarity and confidence to grow their brand for success, through a mix of tailored coaching and consultancy.