Rachel

The Paid / Owned / Earned Strategy – How To Get The Most From Your Assets & Grow Your Visibility

During my time working in London’s marketing industry, one of the key things I helped brands to do was to coordinate their marketing strategy and to help them get the most from their content and assets, enabling them to get seen by their audience. One of the key ways of doing this was by separating …

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Why Setting Up My Own Business Was The Best Thing I Ever Did

Growing up, I followed a fairly logical path. I studied Business Management at the University of Nottingham, niching in on marketing and branding, before starting my career in advertising upon graduation. In my role, I planned media campaigns and strategies for some of the world’s biggest brands. A work-hard, play-hard career that I loved. But …

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