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The Paid / Owned / Earned Strategy – How To Get The Most From Your Assets & Grow Your Visibility
During my time working in London’s marketing industry, one of the key things I helped brands to do was to coordinate their marketing strategy and ...
BRAND EXPECTATIONS VS REALITY
One of the fundamental concepts behind creating a brand is that it creates a set of expectations. Creating clear brand expectations, then meeting (and ideally ...
Why Being More Productive Does NOT Equal Being More Busy
When it comes to running your business, it’s all too easy to drown under a never-ending to do list. We all know we need to ...
Why Having a Strong Brand is Key to Drive Sales
Branding has always fascinated me – the creative element yes, but also the psychological pull. Which is why I focused my studies at university on ...
Why Setting Up My Own Business Was The Best Thing I Ever Did
Growing up, I followed a fairly logical path. I studied Business Management at the University of Nottingham, niching in on marketing and branding, before starting ...
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