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The Paid / Owned / Earned Strategy – How To Get The Most From Your Assets & Grow Your Visibility
During my time working in London’s marketing industry, one of the key things I helped brands to do was to coordinate their marketing strategy and …
BRAND EXPECTATIONS VS REALITY
One of the fundamental concepts behind creating a brand is that it creates a set of expectations. Creating clear brand expectations, then meeting (and ideally …
Why Being More Productive Does NOT Equal Being More Busy
When it comes to running your business, it’s all too easy to drown under a never-ending to do list. We all know we need to …
Why Having a Strong Brand is Key to Drive Sales
Branding has always fascinated me – the creative element yes, but also the psychological pull. Which is why I focused my studies at university on …
Why Setting Up My Own Business Was The Best Thing I Ever Did
Growing up, I followed a fairly logical path. I studied Business Management at the University of Nottingham, niching in on marketing and branding, before starting …
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