During my time working in London’s marketing industry, one of the key things I helped brands to do was to coordinate their marketing strategy and to help them get the most from their content and assets, enabling them to get seen by their audience. One of the key ways of doing this was by separating …
One of the fundamental concepts behind creating a brand is that it creates a set of expectations. Creating clear brand expectations, then meeting (and ideally exceeding) these expectations is fundamental if your business is to succeed. What are brand expectations? To build a successful brand, you need to show what it is that people can …
When it comes to running your business, it’s all too easy to drown under a never-ending to do list. We all know we need to ‘be more productive’ – but often we confuse being more productive with being more busy. In reality, to be at our most productive, we often need to be LESS busy …
Why Being More Productive Does NOT Equal Being More Busy Read More »
Branding has always fascinated me – the creative element yes, but also the psychological pull. Which is why I focused my studies at university on marketing and branding, went into a career in advertising working with some huge household brands, and most recently launched as a personal brand coach. From a very early age, all …
Growing up, I followed a fairly logical path. I studied Business Management at the University of Nottingham, niching in on marketing and branding, before starting my career in advertising upon graduation. In my role, I planned media campaigns and strategies for some of the world’s biggest brands. A work-hard, play-hard career that I loved. But …
Why Setting Up My Own Business Was The Best Thing I Ever Did Read More »
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BRAND & DIGITAL MARKETING STRATEGIST | BUSINESS COACH
